Hi, I'm Elena.
I'm a product designer based in the Netherlands. I enjoy designing systems, working with typography, doodling in the margins, and constantly asking "why".
Right now I'm a Lead Designer at Automattic, leading design for Tumblr.
Over the last 13 years, I've worked for startups and scaleups in Amsterdam, and with companies like Booking.com, BNP Paribas, Shopify, and Google, ranging from niche communities to audiences in the millions.
- + Remote work
- + The New York Times daily crossword
- + Playing music
- + Character-driven RPGs
- + Calligraphy
- + Baking
- + Cats & dogs
- — Humid weather
- — Crowded places